Massage Envy was in need of a rebrand. We took on the challenge with a new logo, new print and TV campaign, OOH, website, and digital effort. We started with the premise that massage shouldn’t be a luxury or just a special treat, that there are real benefits to massage as body maintenance, pure and simple. By creating a campaign that focused on the simple, everyday good reasons for a massage, we offered up Massage Envy as a way to manage the side effects of life.