When Audi launched the new 2014 Audi A6, they wanted to focus on the intelligence of their latest luxury sedan. With the ability to make over 2,000 decisions per second, we chose to position the new A6 as the perfect antidote to the sad state of affairs that are our underfunded roads.
Ebay had grown from an auction site to the ultimate destination for shoppers. We showcased eBay’s new line of mobile apps that allows users to purchase new items anytime, anywhere. Two months after the campaign launch, eBay saw a 514% increase in payments made on its mobile devices.
Luxury car buyers are pretty set in their ways. Using a “Shock the Sheep” strategy for the Audi retail effort, we created a commercial to wake them up to the momentum of Audi. At this time the luxury world order was changing, and it was time to recalibrate their mindset.
Mobile Mini came to us as a very successful storage solution for businesses with the desire to break into the consumer market where they were unknown. To help get them noticed we partnered with an unusual celebrity – a Wayne Gretzky cutout. Watch as one woman goes to extreme measures to make sure her husband’s prized life-sized cutout of the hockey legend doesn’t follow them to their new home.
This campaign started with the insight that popcorn consumers were more likely to associate Orville Redenbacher’s Popcorn with movie watching in the theater rather than with TV viewing at home. To make the connection to home, we created a campaign that intricately tied the action of television programing to families at home on their couches. In doing so we reminded consumers to get their Orville Popcorn ready before the action started.
The client also came to us with a desire to keep the lineage of Orville Redenbacher, the man, alive. In a series of 15-second spots a young Orville likeness interrupts your television viewing to remind you to get your Orville Popcorn ready before the action continues, all as if he knows what is coming up next in the programing. The focus of the 15-second commercial was purchased just before programing that it was referencing.
Even in a seemingly very wealthy county like Marin there is an extreme gap in the equality of resources for public schools. Many children don’t have access to the most basic resources like meals, books, technology and education. Together, with the Superintendent of Schools and a board of impassioned school volunteers, we helped establish and define the organization we named Schools Rule. The campaign grabbed the community’s attention with provocative thoughts and insights making it a little less impossible for them to ignore the problem. The program has been a success in raising millions of dollars and has also been adopted by other communities.
This campaign was started in Montana to prevent first time meth use among teens. It quickly started a movement, and became so effective that other states adopted the work to combat this frightening drug. The work was not only incredibly effective in curbing meth use, driving down teen use by 63% and adult meth use by 72%, but it also received numerous awards and press, including a Frontline episode and an HBO documentary. It also went before Congress and the US Drug Taskforce as a new benchmark for anti-drug advertising.
Instead of “Intel Inside” a campaign was created to go inside the halls of Intel to showcase the smart, quirky people who create the future with amazing technologies.
Every Audi must pass an extensive inspection before it can become certified pre-owned. To shine a light on the fact that IntelliChoice awarded the Audi CPO program with the “Highest Quality Cars” we created a playful campaign where the future second owners paid an unexpected visit to the current owner of the car.
Mondavi’s grocery store brand, Woodbridge, was trying to get into the shopping carts of millennial consumers in the UK. To stand out in the European wine marketplace our print campaign had a little fun with the winery’s earthy California roots.
Massage Envy was in need of a rebrand. We took on the challenge with a new logo, new print and TV campaign, OOH, website, and digital effort. We started with the premise that massage shouldn’t be a luxury or just a special treat, that that there are real benefits to massage as body maintenance pure and simple. By creating a campaign that focused on the simple, everyday good reasons for a massage, we offered up Massage Envy as a way to manage the side effects of life.
In 2009, during a time when no one trusted the financial world, we created a TV campaign positioning Barclays as a safe haven in a precarious financial climate.
This campaign helped to add relevancy to the pedestrian utility, Pacific Gas and Electric. In a series of spots we chose to create stories around the ways in which the company was investing in renewable energy, solar powered schools and energy efficient appliances. The effort positioned the utility as a forward thinking and more progressive company.
Common Sense Media is dedicated to helping parents navigate the media landscape for their children. We created a series of documentary style commercials where real parents share their often-scary experiences of media addiction in their children. Common Sense Media is offered up as a place for support and community.
Alexia was gaining market share in the frozen aisle but wanted to expand into the snack aisle. We developed two commercials to introduce their gourmet, natural snacks.
CRM software can be quite a dry, un-relatable subject. What we realized is that CRM isn’t about software, it’s actually about empowering employees to be their very best, even when their bosses put them on the spot.
We created a video for the March of Dimes that was shown at their star-studded annual dinner in Los Angeles. The film, which interviews parents affected by prematurity, hit an emotional cord with event attendees like Megan Fox, Reese Witherspoon and Robert Downey Jr, helping raise $1.1 million within the first 15 minutes of being shown.