Tavia Holmes

This campaign started with the insight that popcorn consumers were more likely to associate Orville Redenbacher’s Popcorn with movie watching in the theater rather than with TV viewing at home. To make the connection to home, we created a campaign that intricately tied the action of television programming to families at home on their couches. In doing so, we reminded consumers to get their Orville Popcorn ready before the action started. The client also came to us with a desire to keep the lineage of Orville Redenbacher, the man, alive. In a series of 15-second spots a young Orville likeness interrupts your television viewing to remind you to get your Orville Popcorn ready before the action continues, all as if he knows what is coming up next in the programing. The focus of the 15-second commercial was on the purchase that it referenced, which occurred just before the programming.