Even in a seemingly affluent county like Marin, there is a significant gap in the equality of resources for public schools. Many children lack access to the most basic resources, including meals, books, technology, and education. Together, with the Superintendent of Schools and a board of impassioned school volunteers, we helped establish and define the organization we named Schools Rule. The campaign grabbed the community’s attention with provocative thoughts and insights, making it a little less impossible for them to ignore the problem. The program has been a success in raising millions of dollars and has also been adopted by other communities.