Tavia Holmes

I led our in-house creative team as we entered the B2B space with our Marketing Solutions product. We build a campaign around the startegy that B2B marketers know they don’t have to waste advertising on the wrong people—delivered incremental bookings of nearly $66 million off $11 million in paid media spend, ROI of 5.78x - 189% above campaign benchmark of 2x, +8pts(stat sig) for Unaided Brand Awareness, +6pts(stat sig) for Brand Consideration.