The first work I did at LinkedIn was back in 2018 as a CD. I collaborated with an external agency to identify a voice for LinkedIn that would help our members feel a sense of belonging on the platform. The perception at the time was that LinkedIn was only a place for high-rolling men in corner offices. This work showed up in Video, OOH, station dominations, and social. (It was a toe dip for the company into above-the-line marketing.)
