To announce LinkedIn’s new AI-powered job search feature, we launched a comprehensive 360-degree campaign designed to help professionals find jobs that truly aligned with what mattered most to them. The campaign spanned connected TV, digital, and highly contextual out-of-home (OOH) activations across New York City—including placements on local basketball courts, independent bookstores, and neighborhood bakeries. This human-first approach resonated widely, garnering attention from major publications and influential voices across the industry.
