In 2016, I took a job as the in-house creative director at Amy's Kitchen. I was tasked with evolving and modernizing the brand without losing its well-earned place in customers’ hearts. The center of gravity for this effort was focused on reimagining Amy’s website. This not only included the visual tone and design, but also finding a new written voice for the company and its story. I brought in a writer and a London UX company to focus the brand around its unique assets and bring those qualities to the forefront. We then evolved the marketing materials, including sales sheets, presentation templates, product catalogs, newsletters, websites for other countries, and advertising.
